Your E-commerce Growth Partner

from 7-figure months to 8-figure exit
Work With Us
Testimonial Image
Alicia Zeng
Founder of Lilac St.

Larsen redefines what it means to be a strategic growth partner. From the outset, their approach was refreshingly analytical, diving deep into our business needs and crafting solutions that went well beyond conventional strategies. The Larsen team stood out in their dedication to different facets of our growth journey. They not only managed traditional paid media services but also took a proactive role in enhancing our email marketing efforts, optimizing subscription features, and testing various offers.

Unlike many agencies, they structured their incentives to ensure that our success was directly linked to theirs, fostering a true partnership built on mutual benefit.

The founder’s hands-on involvement and the accessibility of their entire team were invaluable. It was evident that they cared deeply about our success, investing time and effort to understand our unique challenges and aspirations.

Medium of Growth

Service V1 IconMeta Ads
Iterative angle, creative & audience testing to drive high-quality traffic that converts into loyal ambassadors. Tightly integrated creative strategy, creative analysis and continuous best-practice account structure based on millions in adspend-dollars.
Service V1 IconGoogle & PPC Advertising
Shopping-centered frameworks paired with continuous testing to deep-dive into consumer intents & capture demand. Higher quality search traffic, less reliance on branded search and higher Marketing Efficiency Ratio.
Service V1 IconEmail & SMS Marketing
Hypersegmented email infrastructure with intense customer journey-focused architecture paired with converting campaign-designs & targeting. Highly personalized customer journey roadmaps and strategy allow for more sends, contributing more revenue to your store.
Service V1 IconTikTok Advertising
A creative-first approach that specializes in letting the product sell itself, instead of blending in with the masses. UGC, trend spotting, fast iteration and utilizing TikTok Shop is crucial for success.
Service V1 IconMarketing Strategy
Business intelligence-focused product, creative, angle & consumer-variable testing that enables data-driven decision making. We build around Enterprise Value, CAC/LTV and profitability across channels.
Service V1 IconPerformance Creative
Leveraging real user experiences to craft compelling ads that enables cold audiences to envision themselves as loong-standing brand ambassadors. Authentic creators, who are passionate about your products produce more scalable assets.
Service V1 ShapeService V1 Shape
Process Icon

Our Process

#1. DTC Fundamentals
Processes built around CAC/LTV, cohorts and contribution margin instead of platform-metrics.
#2. Modular Marketing Dept.
We operate as a modular marketing department, helping you run effective acquistion & retention strategy across your DTC-funnel.
#3. Using Best-In-Class Tools
Building Enterprise Value through strategic & tactical tech-stack implementations across Business Intelligence, AI and exceptional Tracking/Analytics.
#4. Your Marketing Team
We don't have a service provider-mindset, but operate like an internal marketing department.
We align on North-Star Metrics together, and optimize them according to your business model.
Growth Icon

What is a DTC Growth Partner?

Integrated.
Our strategy, approach and team operate from a fundamental understanding of your business fundamentals, and the KPIs you optimize against for long-term value.
Growth Image
Growth Image
Pro-active.
We proactively, and actively recommend impactful implementations that will improve your acquisition & retention strategies.
Transparency and communication.
We're not afraid of telling you the facts straight-up, and you'll never have to worry about checking in the corners.
We value honesty and transparency, so we can solve problems together.
Growth Image
Growth Image
Grow with experts.
Our team of specialists has decades of DTC-experience, over $100,000,000 in attributed adspend and focus exclusively on scaling DTC-companies like yours.
Section Icon

Meet the Founder

Founder Image
Nicklas Larsen
Age:
26
Occupation:
Fractional CMO
Status
Online
Location:
Shopify Dashboard

Background:

Falling in love with ecommerce at a young age, becoming the youngest chairman of the largest European DTC-conference (eTail) by 24, Nicklas has personally managed adspend in excess of $23m.

Experience:

Starting his first Shopify store at 14. selling his first store at 17, Nicklas worked as a Fractional CMO to multi-7 figure brands for 4 years before founding Larsen Digital.

He now leads a team of DTC experts specialized on high-impact cross-channel DTC acquisition &
retention, maximizing Enterprise Value for a portfolio consisting of +$80m in annual revenue.

Section Icon

Our Philosophy

At Larsen Digital, we don’t approach things like an agency.

Agencies scale on the volume of clients and leverage a 4-to-1, 5-to-1 or even 10-to-1 client/employee ratio.
We scale by picking the right horses, and helping them win championships!


Our team of experts, and our processes are built from a philosophy of a high-performance
marketing department, not an agency.
Your Agency

0.25x

employees to client

Growth Partner

1.8x

Employees to Client

ready to get serious about scaling?

Let's maximize your potential together.
Book Call